Delivering Shoes On Time and In Budget To One Of Australia’s Most Iconic Fashion Brands

Getting Australia’s children back to school was no mean feat (no pun intended), when International Cargo Express worked with Betts to manage their Back to School Campaign.

Coordinating the import of containers from multiple international suppliers, delivering to a central warehouse location on Australian shores and managing all third-party logistics requirements – ICE managed Betts’ end-to-end stock requirements from the start.

Containers were unpacked, ensuring loose cartons of physical stock matched corresponding documentation and systemised storage of stock was arranged to facilitate daily pick and pack requirements during the peak period.

ICE provided:

  • Storage and despatch of complex, multi-dimensional stock items (66 styles, each with 26 sizes).
  • Management of approximately 40,000 pairs of shoes.
  • Coordination of product volume, utilising equivalent of 1500 sqm of floor space (or the size of 3 basketball courts)!
  • Preparation of orders, including picking, packing and labelling to meet despatch deadlines for intrastate and nationwide deliveries.
  • Regular reporting to Betts from the warehouse site at all times during the campaign.
Tony Kealy – National Distribution Manager, Betts

ICE offered flexibility, high levels of communication and attention to detail during our pick, pack and delivery project. With their professional support we were able to meet the demands of our supply chain knowing our freight was in safe hands.

boy-wearing-school-shoes

Agility, flexibility and attention to detail were demonstrated through:

  • Coordination and management of their end-to-end supply chain from initial import through to despatch
  • Management of complex freight and warehousing requirements for multi-dimensional product ranges
  • Timely reconciliation and transparent reporting, ensuring the client was informed throughout the project
  • Agile and accurate pick, pack and labelling of product orders for fast turnaround to multiple destinations
  • Maximised warehouse efficiencies to meet high volumes with daily despatch Australia-wide

ICE’s third-party logistics solution provided Betts the confidence that their Back to School Campaign would be executed on time and in budget.

Let us manage your next freight and logistics project and provide you with the expertise and agility you require for your end-to-end supply chain management.
Contact John Mangiafico, ICE Melbourne Director today for a tailored consultation on +61 414 378 596 or via 

What Others Are Saying About International Cargo Express

Managed goods end to end

Due to critical stock levels we needed a fast solution to urgently meet growing client demand. Presented with this challenge, ICE quickly identified appropriate freighter services and proactively managed the movement of goods end to end.

Eddie Liaw – Supply Chain Director

ICE offered flexibility

ICE offered flexibility, high levels of communication and attention to detail during our pick, pack and delivery project. With their professional support we were able to meet the demands of our supply chain knowing our freight was in safe hands.

Tony Kealy – National Distribution Manager

Without exception and on time

Since having International Cargo Express handle my ocean freight , I have had my bookings and equipment available without exception and on time. Communication between ICE and my supplier is very good and I receive information via my shipper before my supplier.

Michael Caiacob – Purchasing and Supply Officer

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